As I told you in my last letter, my only certainty about this summer was my desire to disappear. I was tired of screens, social media, constant connectivity and the expectation that I should always be available. I felt the…
Read postI should have been writing these opening lines from Rwanda, where this summer’s 700,000 Hours Impact season was meant to be in full swing. As I explained in my last letter, the Ebola outbreak had other plans, and our immersive…
Read postAs I write these lines, I should have been in Rwanda with our hosts, at the height of the 700,000 Heures Impact season. But Ebola had other plans. When the outbreak first began, I was not overly concerned, as we…
Read postDear readers, For those who may have missed it, I have some important news to share: TOMO Voices is now officially live. This newsletter was born from a simple observation: hoteliers are profoundly isolated, and there is a strong need…
Read postIt has already been a year since TOMO began, and I must admit I did not expect such success. We now have close to 7,000 subscribers, exceptional open rates, and consistently thoughtful (and sometimes deeply moving) feedback—whether in writing or…
Read postDear readers, I decided to take a small step aside for this letter and share a very personal emotion I experienced a few weeks ago. It was a Sunday evening in Montmartre, and one of my closest friends had invited…
Read postDear readers, This first month of 2026 has been marked by an event I mentioned in my November letter and which very quickly became a reality: The Shift. A four-day creative workshop at Dar Ahlam, alongside visionary hoteliers keen to…
Read postDear readers, I usually like to do things differently, so let me be traditional for once and wish you a 2026 filled with curiosity, beauty and poetry...
Read postFor years, I stood firmly against anyone who wasn’t aligned with my vision. On principle, they were wrong. I later realised that, in fact, they were not wrong...
Read postMy heart belongs to four countries: France, where my family is and where I grew up; Morocco, home to Dar Ahlam for the past 25 years; Brazil, which keeps calling me back; and Japan. So when I started planning the…
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