Dear readers, For those who may have missed it, I have some important news to share: TOMO Voices is now officially live. This newsletter was born from a simple observation: hoteliers are profoundly isolated, and there is a strong need…
Read postIt has already been a year since TOMO began, and I must admit I did not expect such success. We now have close to 7,000 subscribers, exceptional open rates, and consistently thoughtful (and sometimes deeply moving) feedback—whether in writing or…
Read postDear readers, I decided to take a small step aside for this letter and share a very personal emotion I experienced a few weeks ago. It was a Sunday evening in Montmartre, and one of my closest friends had invited…
Read postDear readers, This first month of 2026 has been marked by an event I mentioned in my November letter and which very quickly became a reality: The Shift. A four-day creative workshop at Dar Ahlam, alongside visionary hoteliers keen to…
Read postDear readers, I usually like to do things differently, so let me be traditional for once and wish you a 2026 filled with curiosity, beauty and poetry...
Read postFor years, I stood firmly against anyone who wasn’t aligned with my vision. On principle, they were wrong. I later realised that, in fact, they were not wrong...
Read postMy heart belongs to four countries: France, where my family is and where I grew up; Morocco, home to Dar Ahlam for the past 25 years; Brazil, which keeps calling me back; and Japan. So when I started planning the…
Read postAfter a summer of discovery and renewal, September began in the most exciting way possible. After weeks of holding my tongue, I finally revealed the next 700,000 Heures Impact destination: Rwanda.
Read postRegular readers will know this already: stepping into a new decade (my sixties), marks the beginning of a new chapter for me. One of reflection, and transmission…
Read postI often find myself picturing the places where you might be reading this newsletter. And during the height of summer holidays, that image takes on a whole new atmosphere…
Read post